Comics advertisers knew that most comics buyers were young boys and adolescents, and they tailored their ads accordingly. This particular ad would be appealing to kids who really didn't want to put in the effort to actually build their bodies. Just think: No exercise at all!
Probably the most famous ad of this type was the Charles Atlas pitch:
If I recall correctly, there was a later, extended version of the ad that had Mac remarking ruefully that he noticed how his girlfriend had referred to the bully as "that man", while scornfully calling him "little boy".
Of course, in the all-too real world of childhood and adolescence, bullies were a regular problem, and so this fantasy presentation of getting even was quite powerful and, I suspect, effective.
Sports heroes were often used to push these body-building courses:
Although often the personal testimonial of a normal guy who had been turned into a hunk was favored:
Before and after pictures were often featured. I believe this one is probably my favorite:
They made sure to specify that you would be a hit with the gals if you followed the regimen:
Not to mention successful in "all sports":
Incidentally, the George Jowett books that were marketed using the last few ads are all
available online here.
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